Call him Max. When it comes to retrievers, he's golden. Looking for the college roommate you lost touch with, or that old service buddy? And whatever happened to the old flame that stole your heart in high school? Just type in the name - 'J. Smith,' for example - click on the Max icon, and off he goes. Retrieving J. Smiths nationwide. If you prefer, confine your search to a single state or city. In fact, Max is trained to search seven different ways: by name, street address, city, state, zip code, phone number, even business heading or SIC code. He can even do what's called a wild-card search. And get this pet trick: have him do a reverse search (type in a phone number or address and get the matching name). And if hunting for new business is your sport, Max is a real bloodhound. Sniff out a particular listing - say, a hardware store in Hartford. Or dig up a whole group of listings - dry cleaners in Des Moines. With Max at your side, the possibilities are endless: generate new leads; do direct mailings; telemarket; conduct surveys; gather research. Even SIC 'em! (An inside joke - SIC stands for Standard Industrial Classification code which Select phone includes so you can pull all businesses under a specific heading like all "hardware stores".) It's another dynamite feature that sales folk love.
